Producing nations must drink more tea - UN
According to UN's Food and Agriculture Organization, there is huge potential to market tea in producing countries, where consumption remains low. The agency urged tea producing nations to market the drink more heavily at home and to publicize its health benefits abroad, cautioning against increasing the size of tea plantations, which would dampen crop prices in the long run. Traditional import markets are said to be less lucrative than the countries where tea is produced, the per capita consumption is much lower. Consumers in tea-producing countries drink just one-tenth of the amount of tea compared to people in mature import markets, the report notes.