Pasteurized kombucha shines after removal of raw varieties
Following a recent removal of raw kombucha from shelves of several grocery chains such as Whole Foods due to elevated levels of alcohol, manufacturers of pasteurized kombucha are expected to cash in. Kombucha Wonder Drink, a company that was amongst the first to launch the category in the US almost a decade ago, is one of the few brands to offer a pasteurized version of the beverage, which ensures that it is consistently safe, stable and under the 0.5 percent alcohol limit set by the US authorities. Kombucha Wonder Drink is now likely to become the one of the fastest growing brands in the $300 million kombucha category as its products remain on shelves nationwide. On a separate note, the US authorities raised the possibility of treating the beverage like an alcoholic drink in terms of regulation and taxes.