Pure Leaf launches premium RTD range
The Pepsi Lipton Tea Partnership, manufacturer of Pure Leaf iced tea, introduced a new range of ready-to-drink teas aimed at the premium segment, as well as unsweetened additions to its main product line. Pure Leaf Tea House Collection features organic teas, as well as premium flavorings and ingredients that correspond to current market trend of increased health awareness and better position the company against the likes of Honest Tea. The range is made up of three black and green blends, including Lemon & Honeysuckle and Fuji Apple & Ginger, and is available in major cities across the US. Pure Leaf also extended its regular line of drinks to offer zero-calorie options by adding unsweetened black and green teas.