Minta to introduce new format of tea in a box
Minta Beverages announced a new line of ready-to-drink teas in the form of bag-in-box packaging, a format usually associated with wine. The Los Angeles soft drinks manufacturer will offer the unique and easily accessible BiB format as a means of competing for space in the refrigerator against soft and energy drinks. Tea In A Box will debut in six varieties made from black, green and mint teas, including Peach, Lemon and Raspberry flavors, with several calorie-free options. The company targets a launch in major supermarkets across the US in March, followed by Canada later on in the year.