Numi is newest entrant to single cup market
Numi Tea is the latest tea company to jump on the bandwagon of single-serve capsules after inking a deal with RealCup, a single cup manufacturer. According to Numi, RealCup capsules were selected because of their non-woven fiber filter that allows more essential oils to be transferred to the cup. The cups will be compatible with Keurig brewers and RealCup's own RC400 device. Numi, the leading importer of fair trade certified tea in North America, follows other specialty companies such as Republic of Tea and Harney & Sons in offering a range of specialty teas geared towards the undeveloped market of gourmet single-serve products.