New deal and machines show appetite for growth at Keurig
Keurig Green Mountain, formerly known as Green Mountain Coffee Roasters, is undergoing important changes to stay ahead of the rapidly expanding single-cup category. Beyond name change, the company recently announced a new manufacturing and distribution partnership with Peet's Coffee & Tea and thereby dumped Starbucks as its sole provider of specialty coffee in K-cups. Following Coca-Cola's $1.25 billion purchase of a 10% stake in the company earlier this year, Keurig Green Mountain is reportedly working on a cold beverage dispensing system dubbed Keurig Cold to integrate Coke's portfolio of carbonated beverages. The company also plans to introduce a next-generation capsule brewer in fall.