Lipton refreshes tea bag range design
Lipton is redesigning its pyramid tea bag range to give it a more premium and upscale feel on the US market. Moxie TM, an international brand design and development firm, has created new visuals with vibrant colors, real photography, and flavor imagery to help fulfill the teas promise of indulgence, excitement and affordability. Lipton is thereby trying to position its products in the gourmet category tea and capitalize on the growing awareness about the health benefits of tea drinking. According to a market research firm, US tea sales will double from $7.4 billion in 2007 to $15 billion by 2012.