Coke to broaden Honest Tea distribution
Coca-Cola is focusing on strongly expanding the availability of Honest Tea throughout the US. The soft drinks giant, that purchased a 40% stake in Honest Tea in 2008, says the majority of franchise distributors have committed to the expansion, including retail giant Wal-Mart. Coca-Cola has also helped finance a $1 million tea brewer at one of its bottling plants to process Honest Tea, which steeps tea leaves in hot water rather than mixing a manufactured powder. Honest Tea sold about 5 million cases last year, for revenue of $47 million.