Honest diversifies into cocoa drinks
Honest Tea has launched a new line of cocoa beverages, days after being bought out by the Coca-Cola company. Honest CocoaNova is a low-calorie cacao infusion that contains antioxidants and 50mg of theobromine, a bitter powder naturally found in dark chocolate. It is made using organic and FairTrade certified cacao beans and contains 50 calories per 10oz bottle. The range is made up of Mint Cacao, Mocha Cacao and Cherry Cacao and will be available from April 2011. The retail price is set at $1.99. According to the organic beverage maker, the company has been working on the concept since 2006.