Tea company raises funds for relief efforts in Japan
A Japanese tea company based in the UK has vowed to donate a percentage of its profits to help with relief efforts in Japan. Vitalife Matcha, a tea company that specializes in a Japanese green tea called matcha, will donate 25% of its profits over the next 4 months to the victims of the Japanese earthquake and tsunami. According to the company, the farms where it sources its tea have not been affected, yet the response to the initiative has been tremendous. Global Giving, the organization that Vitalife is using to donate their profits, have already helped to raise over £200,000 for the cause. Thousands of people have died in the disaster and thousands more are reported missing.