Farmer Brothers introduce new iced tea line
Farmer Brothers, a manufacturer of coffee, tea and spices, unveiled a premium line of iced teas to tap one of the fastest growing segments in the beverage industry. The Island Medley range, which consists of fresh brew pouches for automatic iced tea brewing equipment, addresses key industry trends and consumer demands: sweet tea continues to attract younger consumers and the overall iced tea category grew faster than soft drinks in 2012. The product line is primarily aimed at foodservice operators and includes black, flavored, sweet and decaf options. Farmers Brothers operates a national network of direct-store-delivery distribution that yielded approximately $500 million in sales in fiscal 2012.