US tea industry readies for World Tea Expo
The US tea industry is gearing up for the annual World Tea Expo taking place on June 7-9 at the Las Vegas Convention Center. The event, now in its eleventh year, will host 200 exhibitors from 50 countries, over 4,000 attendees and more than 200 tea-related product launches. It will also feature 50 conferences, a new business bootcamp and the North American Tea Championship. Organizers identify two key demographics driving growth in the specialty tea industry: baby boomers entering retirement and seeking to maintain a healthy lifestyle, and globally connected and environmentally conscious generation Y / millennials. The event will be co-locating with the Healthy Beverage Expo for the first time.