Coffee Bean & Tea Leaf signs Keurig capsule deal
International Coffee & Tea, owners of The Coffee Bean & Tea Leaf brand, have signed a multi-year deal with Green Mountain Coffee Roasters to supply their products in K-Cup packs for the Keurig single cup brewing system. The agreement will see a range of Coffee Bean & Tea Leaf products become available in a variety of channels in the United States beginning in spring 2014. The deal will allow the coffee and tea retailer to expand its reach in home and office settings. Keurig single cup brewers were the top four bestselling coffee makers in the second quarter of 2013, according to market research firm NPD.