Canadian direct sales tea company sets sights on the US
Steeped Tea, a direct sales tea company from Canada, is looking to replicate its success story in the US. Launched six years ago, Steeped Tea grew five-fold since appearing on a reality TV program to secure venture capital funding late last year. The company currently relies on 2,500 consultants for direct sales of loose leaf tea in Canada. Last month, Steeped Tea quietly started expanding its operations in the US by recruiting almost 60 consultants acting as direct sellers. But the company does not plan to stop there: 10,000 US-based consultants are expected to join the ranks in the next three years. Steeped Tea presently employs 46 warehouse and office staff, although its workforce is set to grow to 70 in the months ahead.