AriZona rolls out liquid tea concentrates
AriZona Beverages is the latest company to introduce a line of water enhancers, also known as liquid tea concentrates. AriZona's liquid water enhancers, packed in a squeezable plastic bottle with a flippable cap, come in many popular flavors, including Lemon Tea, Mucho Mango, Fruit Punch and Peach Green Tea. The 1.5oz bottle makes 32 servings and retails for $3 to $4. The launch comes as many other beverage companies introduce similar products in a category branded as "hot." Following the success of MiO, Coca-Cola released Dasani Drops and Powarade Zero Drops, and announced the creation of Vitaminwater and Minute Maid drops for early 2014. PepsiCo recently added Aquafina FlavorSplash water enhancers, whereas Nestlé introduced liquid tea concentrates under its Nestea brand.