Celestial Seasonings appoints company veteran as new president
David Ziegert is to become the new president of Celestial Seasonings, as the company tries to maintain a leadership position in the herbal tea market, while continuing to develop the brand in other areas. David Ziegert, a 19-year veteran of the Boulder tea company, replaces Peter Burns, Celestial Seasonings' president of the past five years, who refocused the company on its core business and advanced product innovation and design during his tenure. Under his supervision, the company branched out into ready-to-drink beverages, energy shots and K-Cups, and added many new flavors to the herbal tea range. Ziegert is likely to continue in this direction, working on new product development and acquisitions. Hain, the parent company of Celestial Seasonings, reported a net income of $114 million on $1.7 billion revenue during the last fiscal year.