WTE attendance remains flat, new event announced on East Coast
Visitor and exhibitor participation at the World Tea Expo, held in Las Vegas last week, remained broadly unchanged from last year's event. The largest trade show in the tea industry drew 4679 attendees and 204 exhibitors, compared to 4700 attendees and 200 exhibitors last year. Despite the stagnating attendance, organizers and exhibitors remain upbeat about the state of the industry that is projected to double from its current size of $8.7 billion, with specialty and premium tea markets outperforming the field. To highlight this optimistic outlook, World Tea Expo East was announced to cater to local audiences on the East Coast. It will be held in Philadelphia on September 9-10. More than 2000 attendees and 100 exhibitors are expected at the inaugural event.