Sri Lanka seeks global industry standard for its tea
Sri Lanka plans to establish a distinct identity for Ceylon tea by creating a globally recognized industry standard. The standard is aimed at addressing major customer concerns in areas such as ethical trade and environmental impact. International recognition will then be sought to promote Ceylon tea in Western countries, where shoppers are more sensitive to high environmental and labor standards. Tea grown in Sri Lanka will be compliant with international environmental sustainability regimes and the Ethical Tea Partnership. An independent international agency will periodically audit the industry for compliance. The local tea board expects to launch the program at the international tea convention in Colombo, Sri Lanka early next year.