Kenyan tea set for market diversification, branding
According to the Tea Board of Kenya, the African country will seek new international markets for its second biggest source of foreign exchange. Kenya relies heavily on five key markets - Egypt, Pakistan, UK, Sudan and Afghanistan - and fears that any socio-economic instability in any of those countries may have a huge impact on exports. Over three quarters of exports are destined for these 5 countries. Regions in Asia, Middle East, North America and Africa are expected to help the world's largest tea exporter diversify its trade portfolio. Also, the Kenyan tea industry plans to create a "mark of origin", similar to those already developed by Assam and Darjeeling regions in India, that would ensure quality standards for end-consumers and increase visibility abroad.