Chinese businesses turn to innovation to combat declining sales
With the popularity of coffee rising rapidly in China and a frugality drive by the government, tea retailers are devising new strategies to lure back shoppers and attract younger generations. Experts claim that the tea experience needs to be better adapted to modern lifestyles, for example with the use of innovative brewers or capsules that reduce brewing times. Flavored tea is another area of growth in China, a country usually accustomed to traditional, unflavored varieties. Including fruits and flowers or mixing the drink with sugar or alcohol may appeal to younger niche audiences. Finally, some companies try to improve the tea experience itself, with Papps Tea trying to infuse traditional tea with a modern café feel.