Penton acquires World Tea Media from F+W Media
World Tea Media, the organizer of the World Tea Expo, has been acquired by information services company Penton. World Tea Media accompanied the rise of specialty tea in the US and has become the leading annual trade event. It later added World Tea Expo East and the North American Tea Championship to its portfolio of events, in addition to a digital industry news platform. The company was previously purchased by F+W Media in January 2012. Headquartered in New York, Penton hopes its knowhow in accelerating emerging consumer market segments can leverage World Tea Media's market-leading position and information platform.