Wessanen acquires Dutch Piramide tea brand
The Dutch food group Wessanen announced a deal to acquire Piramide Thee, a local tea company, in a bid to expand its portfolio of organic beverage brands. Piramide is a well established brand in the Netherlands and one of the leaders in the health food stores channel. The company offers a wide variety of organic teas, including ranges of functional, children's and everyday teas. According to Wessanen, the purchase of Piramide will complement its existing portfolio of teas that includes brands such as Zonnatura, Clipper, Alter Eco, Bonneterre and Bjorg. Wessanen mainly operates in France, Germany, the Benelux and the UK and reported sales of over 433 million in 2014.