TV documentary reveals Tata's ownership of Teapigs
A consumer documentary in the UK suggests that some of the most beloved artisan brands may not be as small-scale as they appear and may actually be backed by large corporations. Teapigs is one of the brands at the center of the report that has been revealed to be an offshoot of the international conglomerate Tata, which owns the supermarket tea brand Tetley. The documentary warns shoppers that some companies use various marketing tactics to portray themselves as local and small-scale. In Teapigs' case, journalists noted rustic-looking packaging and a website that "flaunts their little guy status" despite being funded by one of the biggest tea companies from the very start.