Snapple unveils new logo and look
Dr Pepper Snapple Group is giving the Snapple brand a makeover in time for the iced tea season, with a new logo and look, as well as an ad campaign highlighting its New York heritage. The brand refresh features a hand drawn sun graphic within the logo and a tagline "Born in New York, Made for Everyone" intended to highlight the company's New York City roots, where it was founded in 1972. The new visual identity is intended to support the next phase of Snapple's expansion, as it moves beyond the East and West coasts into Middle America and international markets. The new look will apply on all of the company's products effective immediately.