Companies

NYC's top restaurant targets children with tea

Trading down
Trading down

Looking for new ways to attract customers, a New York restaurant started catering to a new clientele: kids. The Russian Tea Room, a high-end establishment with more than 80 years of history, offers tea and snack menus for children in order to attract visitors that have been neglected during better economic times. The goal is to make the lavish venue less pretentious and more welcoming to the average consumer. The city's fine dining establishments suffered a nearly 5% decline, with 30 closing in the past year.

visit website