Keurig to bring back reusable pods after falling sales
Following public outrage and declining sales, Keurig Green Mountain announced plans to scale back its controversial DRM strategy. Using exclusive Keurig-approved coffee pods is a key feature of the second-generation home brewer and My K-Cup, a reusable pod that could be filled with virtually any coffee grounds, was discontinued. The strategy was intended to replicate the printer-and-ink model at the expense of consumers brewing own coffee in reusable pods. Now, the company was forced to reverse course in light of customer complaints on Facebook and Amazon, as well as last quarter's sales figures, with revenue from brewers and accessories down 23%. The CEO Brian Kelly admitted that the company was "wrong" and said that Keurig would bring the My K-Cup reusable filter back in time for the holidays.