Inko's sued over misleading labeling
The manufacturers of Inko's iced tea are being sued over allegations that it is mislabeled as "all natural" since it contains ascorbic acid. The lawsuit, filed in US District Court in New York, claims that ascorbic acid, which is widely used as a preservative in bottled beverages, constitutes a "“non-natural, highly chemically processed ingredient." According to the lawsuit, ascorbic acid is labeled as vitamin C on the packaging, yet is not extracted from the citrus fruits. It is therefore "industrially synthesized via complex chemical synthetic routes and thus cannot be considered 'minimally processed". The plaintiffs are seeking more than $5 million in damages plus court costs and attorneys fees.