Coca-Cola buys stake in Innocent Drinks
Innocent Drinks, the UK-based smoothie drinks company, has sold a minority stake to the Coca-Cola Company for £30m ($44m). Under the terms of the deal, the beverage giant will receive 10 to 20 percent stake in the ethically-minded smoothie company founded in 1998 by four mates after a successful try-out at a music festival with £500 worth of fruit. Innocent Drinks, which operates in 13 European countries and had a turnover of £100m ($145m) last year, will use the funds to bolster its presence across key European markets.
