Celestial Seasonings has recently overhauled its look with fresh logo and packaging in the most extensive rebranding project in its 37-year history. The updated packaging features a cleaner appearance and should add visual consistency to the range of more than ninety products. The packs will benefit from uniform positioning of the flavor name and logo, along with a design structure that enables easier product identification, whereas artwork focusing on flavor elements will add a distinctive touch to each variety. The company from Boulder, CO simultaneously launches its first line of coffee beans, certified organic and Fair Trade.
