Vita Coco launches tea-infused coconut water
After adding Vita Coco Lemonade a year and a half ago, the company synonymous with coconut water presented a tea-infused version of its signature beverage. Vita Coco Lemon Tea is a blend of 55% coconut water and black tea, sugar, lemon puree and natural lemon flavors. The drink is part of Vita Coco's product innovation and diversification strategy into beverage categories beyond coconut water. It also comes as a response to one of the main competitors O.N.E. launching two tea blends earlier this year. According to Vita Coco, Lemon Tea will be positioned as a functional hydration and refreshment drink and will be available exclusively in Kroger supermarkets until the end of the summer.