Tetley expands functional tea range with herbals
UK's Tetley added a variety of herbal blends to expand its line of functional teas that aim to infuse teatime with added health benefits and combat falling black tea sales. Tetley Super Fruits hopes to replicate the success of functional drinks like probiotic yogurts and vitamin enhanced waters. The new lineup, featuring fruit and berry blends, is enriched with vitamin B6 that helps reduce tiredness or vitamin C to support the immune system. Tetley hopes the new additions also help combat falling black tea sales, as a younger generation of tea drinkers turns to new tea types. The company is planning to add Heart Health and Beauty & Detox blends next year.