Teavana refreshes pyramid range aimed at takeaway and retail
Teavana revamped the packaging of its pyramid teabags aimed at retail and takeaway markets. The new teabags enabled Teavana's teas to feature prominently in an increasing number of Starbucks locations worldwide because teabags are usually better suited for a quicker turnaround and takeaway than loose teas. The teabags will likely help penetrate other lucrative markets like retail and hospitality, where teabags remain staunchly popular for their convenience. The range includes a combination of popular black, green and herbal varieties like English Breakfast, Earl Grey and Oprah Cinnamon Chai. 12 bags retail for $9.