Steaz displays packaging makeover
The Healthy Beverage Company, the manufacturer of Steaz iced tea brand, has redesigned the packaging of its Steaz Sparkling Green Tea line. The goal of the new look, created by Wallace Church branding firm, was to create a design that expressed the very essence of the brand: vitality, energy and passion. The central element of the new design is a lotus flower constructed of repeating tea leaves, an icon that radiates energy and vitality while embodying the brand's holistic sensibility. Adding to the impact of the brand on shelf is the color of each label, which mirrors the color of the teas themselves.