Snapple to become available in single-serve iced tea packs
Dr Pepper Snapple Group, owner of Snapple bottled iced tea, has struck a deal with Green Mountain Coffee Roasters to license the brand for single-serve packs. The Snapple K-Cup pack iced teas will be manufactured by Green Mountain and sold exclusively by the company. They are designed to be used in conjunction with Keurig and Vue brewers and will be available in the US and Canada in 2013. The deal is the latest effort on behalf of Green Mountain to fend off competition from lower-cost rivals, as two patents covering important aspects of K-Cup packs expired last month. Green Mountain has reached similar agreements with Starbucks, Dunkin' Brands Group and Caribou Coffee.