Snapple CEO announces brand revamp
Dr Pepper Snapple Group Inc. chief executive officer Larry Young has revealed that Snapple tea brand is currently getting a makeover. Products will be sweetened with sugar instead of high-fructose corn syrup, with bottle and label designs evolving as well. Young believes that the timing is right to invest in a makeover now, in order to take full advantage of the economic upswing later on. Speaking about the state of the beverage industry and the broader US economy, Young expects for things to pick up in the second half of 2009, with "a new start" occurring in 2010.