Quinteassential's packaging sets musical mood for tea
A boutique UK tea firm, Quinteassential, launched a packaging that sets the mood for each tea and notifies drinkers when the infusion is ready. With the help of packaging design firm Pollard Boxes, the company integrated a dynamic QR code on the back of each box, which, when scanned with a smartphone, actions a timer with a piece of specially-tailored music. Each track reflects the mood of the blend and its length coincides with the brewing time. According to designers, dynamic QR codes enable multi-sensory experiences by triggering interactive media such as music and video on the smartphone. The packaging is shortlisted for Luxury Packaging Awards.