POM Wonderful launches line of tea-infused juice drinks
POM Wonderful, the world's largest manufacturer of pomegranate-based juice drinks, introduced a line of tea-infused pomegranate juices. According to POM, the new line, called Antioxidant Super Teas, is an attempt to capitalize on the growing tea segment and to offer consumers a new way to enjoy pomegranate tea. The range is available in 4 varieties (Lemon Tea, Sweet Tea, Honey Green Tea and Peach Passion White Tea) and comes in POM's iconic curved bottles. Retailing at $1.99, Antioxidant Super Teas will be rolled out nationwide in the weeks ahead.