PepsiCo's Brisk launches range infused with yerba mate
Brisk, the iced tea brand operated by PepsiCo and Lipton, is launching a new range of iced teas made with yerba mate from South America. Brisk Mate reflects the trend of functional and, in this case, caffeine-rich beverages particularly popular with teenagers and in gaming circles. Yerba mate contains high levels of caffeine and beneficial compounds like vitamins and minerals, making it an ideal base for iced teas. The lineup comes in three flavors - mango, dragonfruit and cherry with 90 calories per 16 oz can. The launch is supported by an array of partnership and sampling events at gaming and music venues.