Nestlé launches line of liquid tea concentrates
Nestlé Waters North America enters the concentrated liquid market with a line of liquid water enhancers targeted at end users. Nestea Liquid Water Enhancers come packaged in squeezable bottles that contain 26 servings of tea concentrate. The product is simply squeezed into a glass or bottle, and then mixed with water. The concentrated liquid is made from real tea leaves, has zero calories and contains natural flavors. Nestea Liquid Water Enhancers will be marketed together with Nestlé's portfolio of bottled water brands such as Nestlé Pure Life and Poland Spring. They will be available exclusively at Target from September. Flavors include Iced Tea with Lemon, Iced Tea with Peach and Half & Half Iced Tea.