Nestlé adds matcha capsule to permanent range
Following a successful trial period, Nestlé decided to keep the single-serve capsule of matcha for its Nescafé Dolce Gusto domestic beverage machine, offering a new and convenient means to enjoy the Japanese powdered green tea. The challenge for preparing matcha with a coffee machine stems from the fact that it has a lower brewing temperature than other teas and requires a frothy texture that may be difficult to obtain. After a trial period that saw the item become a bestseller in its range and selling out in less than a month, the company decided to make it a permanent fixture. Unfortunately, the Uji Matcha capsules remain exclusive to Japan for the time being and will retail for about $9 for a box of 16 capsules.