MillerCoors debuts Easy Tea Co. alcoholic iced tea
MillerCoors has introduced a new hard iced tea called Easy Tea Co. in a bid to claim a piece of the fast-growing hard soda category. Easy Tea Co. is a lightly carbonated alcoholic iced tea with 5% alcohol by volume and a sweet, citrusy flavor. It is a continuation of MillerCoors' range of Henry's Hard Sodas, a category targeting generation X that has been performing very well over the past year, partly at the expense of ciders, which have a similar alcohol content and flavor profile. Easy Tea Co. was recently introduced at liquor and convenience stores in 12 states, including New York and New Jersey. It retails for around $2.99 for a 24oz can.