Matcha Bar introduces ceremonial-grade matcha RTD
With two New York locations humming, Matcha Bar is turning its attention to supermarket shelves with a range ready-to-drink drinks featuring the popular matcha green tea powder. The company claims the line is the first ceremonial-grade matcha offering on the market, combining high doses of caffeine and antioxidants. Matcha Bar hopes to carve out a niche between between low-quality sugary matcha drinks and expensive matcha used in Japanese tea ceremonies. The beverages come in three flavors, containing 2 grams of matcha each: Original, Fuji Apple Ginger and Peach. Available for preorder online, the drinks will be available from mid January for about $4 per 10oz bottle.