Lipton presents all-natural iced tea range
Lipton Iced Tea, a product of Pepsi Lipton Tea Partnership, is adding 4 new all-natural products to its range. The beverages contain only simple and natural ingredients: tea, sugar and natural flavors. The 100% Natural range will be available from April 2011 in four varieties: Green Tea with Citrus, Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. The 20oz bottles will retail for $0.99 to $1.59. Their launch will be supported by a national advertising campaign. The company seeks to benefit from growth in the natural beverage category and tap into the natural ingredient trend, which consumers associate with health and wellness. In 2010, ready-to-drink tea was the fastest growing category in the liquid refreshment beverage market.