Lipton introduces sparkling RTD iced teas
In a bid to infuse more excitement into the iced tea category and to chip away at the carbonated soft drink market, Lipton launched a range of lightly sparkling iced teas. The line is made up of lemonade, raspberry and peach flavors, and comes in thin 12oz cans. The launch will be supported by a full marketing campaign, including TV spots, digital and a concert at the Sundance film festival. The Lipton portfolio is operated by a joint venture between PepsiCo and Unilever, and includes other brands as Pure Leaf Iced Tea and Brisk Iced Tea.