Keurig Kold ready to tap into $50bn cold drink market
Keurig confirmed plans to introduce a domestic cold brewing device later this year as it looks to capitalize on the $50bn US cold beverage market. Keurig Kold, supported by Coca-Cola, will compete directly with Sodastream, backed by Pepsi. Kold will allow consumers to create fresh beverages at home, including sodas and iced teas, using pods from Coca-Cola and Dr Pepper Snapple brand portfolios. The beverages will be chilled to 38 degrees Fahrenheit and will not require a CO2 canister for preparation. The market for cold drinks in the US is five times bigger than that of hot teas and coffees, offering big opportunities for the device.