ITO EN presents industry-first shincha iced tea
ITO EN introduced bottled shincha iced tea for the very first time in the US under its Oi Oicha brand. The drink is made from shincha, the year's first harvest of green tea leaves, which is particularly prized in Japan. Shincha is associated with higher concentrations of the amino acid L-theanine, giving it a subtle sweetness, as well as catechin antioxidants and vitamin C. Shincha, which is described as fresh and fragrant, is also lower in caffeine. Oi Ocha Shincha is available in 16.9oz BPA-free bottles and retail for under $2 in select locations.