Innovative cold brew tea infuser scoops Best New Product award
Steep & Go cold brew tea infuser, presented by The Tea Spot, picked up Best New Product in the Innovation Category from the World Tea Expo. The reverse infuser pairs with disposable water bottles and loose leaf teas to make fresh cold-brewed tea within 10 minutes. According to the manufacturer, the gadget was created to tap the growing US ready-to-drink tea market, driven by consumers looking for alternatives to sweet carbonated beverages. Steep & Go is also aimed to compete against shelf-stable bottled teas, most of which contain some form of preservative and substantial amount of sweetener. It will be available for wholesale purchase at the 2012 World Tea Expo, and will be retailed online for $6.95 later on in the year.