IGZU preparing to launch bottled bamboo leaf tea
IGZU is looking to emulate the popularity of coconut water by launching a bottled beverage made from bamboo leaf tea and infused with aloe vera and other botanicals. In terms of positioning, the drinks fall between RTD tea and functional beverages, and were created with the mission to be produced from the most sustainable ingredients. Bamboo leaf tea is made from bamboo leaves that may otherwise be discarded and reportedly tastes like a light green tea. The lineup of three flavors contains organic ingredients and only 10 grams of sugar per bottle. The company plans full-scale production in November and is currently seeking additional funds for the launch via a Kickstarter campaign.