Honest Tea probes sports drinks market with Honest Sport
Honest Tea is preparing to pilot a new range of sports drinks in a sign of Coca-Cola's growing influence on the company's product development. Honest Sport is a new line of organic sports drinks combining fair trade sugar and fruit juice designed to be consumed during or after workouts. The drinks come in berry, lemon and orange flavors, and offer a natural and organic option in a field dominated by brawny Gatorade and Powerade, as well as energy drinks. The range will be rolled out progressively, starting with one Whole Foods Market location in Pentagon City, and then moving to the chains Mid-Atlantic locations later in the year. The 16.9 oz bottles, containing 100 calories each, will retail for $1.99.