Honest Tea discreetly introduces carbonated soda drinks
With the launch of a line of carbonated soda drinks, it seems Honest Tea is finally ceding to the influence of its parent company Coca-Cola. Honest Fizz comes in 12oz cans and four flavors: orange, root beer, cherry and lemon lime. All varieties have zero calories and are sweetened with stevia and erythritol. Initially, the range of fizzy beverages will be available exclusively at Whole Foods Markets nationwide under a "soft launch" strategy. Honest Fizz will be rolled out for nationwide distribution to natural food and specialty retailers in March 2013.